Pop superstars Katy Perry and Ariana Grande are set to make their halftime show debuts next month. All eyes will be on Perry as she performs at this year’s Super Bowl in Arizona on February 1, while the pint-sized Grande will sing at Madison Square Garden during the NBA All-Star Game on February 15.
Perry will have the more notable gig at University of Phoenix Stadium, where Super Bowl tickets on TiqIQ now have an average price of $4,675.99 and continue to increase. The game will be played between the New England Patriots and the Seattle Seahawks, but the “Unconditional” singer will surely pack her own punch as this year's Pepsi Halftime Show act. Super Bowl XLIX’s cheapest seat is currently going for $2,125 on the secondary market.
Two weeks later, Grande will storm Midtown Manhattan as the NBA All-Star Game Halftime Show performer. Tickets won’t come cheap for that either, as this year’s game will be the most expensive in the last five years. The average price for NBA All-Star Game tickets on TiqIQ are now $3,272.80, but the get-in price starts at just $40. While the NBA’s best gather in New York City during All-Star weekend, Grande will be on hand to flaunt her vocal range at the World’s Most Famous Arena.
Perry was announced as this year’s Super Bowl performer in the midst of the Australian leg of her Prismatic World Tour in November. After her Super Bowl stint in Phoenix, she’ll embark on a European run of shows from February 16 to March 22, making 21 stops in 16 countries. Charli XCX, one of many A-list performers scheduled to play during this year’s Super Bowl parties in Phoenix, will support Perry on all upcoming European dates.
As Perry winds down her Prismatic World Tour, Grande will embark on her first-ever headlining tour just 10 days after her All-Star Game performance. The Honeymoon Tour will kick off at the Independence Events Center in Missouri on February 25 and make 26 stops across North America through April 16, wrapping at the Rogers Arena in Canada. She’ll then travel to Europe in May, playing 14 shows through mid-June. Rixton will support the “Problems” singer on all upcoming dates.
While attention has swarmed over the Patriots this week in the wake of Deflate-gate, the Super Bowl's Pepsi Halftime Show is again projected to boast the most-watched musical event of the year. Last season, more than 115 million viewers the U.S. alone tuned in to watch Bruno Mars take the stage at MetLife Stadium. Mars saw ticket prices to his Moonshine Jungle World Tour increase substantially following his performance, so it’s likely that Perry will see a similar effect pending a memorable show in Phoenix.
2015 will mark another year of popular music’s fluid transition into major sporting events. With Katy Perry playing Super Bowl XLIX and Ariana Grande performing at the 64th edition of the NBA All-Star Game, female pop performers will dominate the Nielsen ratings in the month of February.