With the countdown to Super Bowl LII underway, tickets to “The Night Before” concert featuring Dave Matthews Band at Xcel Energy Center went on sale last week. Based on the strong initial ticket sales, it appears football fans and Minnesotans are ready and excited!
Less than three days after the public on-sale, all that remains on Ticketmaster.com are scattered single seats priced around $100. Overall, prices on the secondary market are now about 25% higher than prices that started as low as $67 face value. It is a very reasonable ticket price for a Super Bowl event, as pointed out in an article in the Minnesota Star Tribune earlier this week.
The article also notes that Florida Georgia Line will be performing at the 9,000-person Club Nomadic on the same night. Tickets for that show start at $200 on Ticketmaster. The article goes on to speculate that the combination of shows will create what "could be the biggest Saturday night for concerts the Twin Cities has ever seen."
Football fans and locals can thank NFL On Location Experiences for a packed weekend of festivities. In addition to the 30,000 tickets that they’ll sell between DMB and Florida Georgia Line, the company is also putting on two more shows at Club Nomadic. While acts for those those have not yet been announced, if last year is any indication the shows should feature top level talent. The lineup included Taylor Swift, Bruno Mars, The Chainsmokers, and Red Hot Chili Peppers.
Despite all the buzz that typically surrounds the Super Bowl parties, it was never something that the majority of fans attending the event had access to. For decades, club parties thrown by organizations like Maxim and Playboy were invite-only, and if you didn’t know an insider, they could cost anywhere from $1,000 to $5,000 on the broker market. With over 50,000 tickets available to events before the game even starts starting at less than $100, NFL On Location has turned the Super Bowl entertainment market upside down.
Depending on the price for the final two concerts at Club Nomadic, fans could attend three shows over the course of the weekend for around $500. Compared to the average price of Super Bowl Tickets on the secondary market over the last several years, that’s virtually a rounding error.
As for tickets to the big game, NFL On Location also has those as well. At the high end, prices start at $13,499 for 'Platinum' tickets, which include field level seats and post-game on-field access to do confetti snow angels. For those on more of a budget, prices go down to $6,299 for the basic ‘Bronze’ package, which gets you a 300-level ticket and an all-inclusive pre-game party at The Armory.
For music fans, though, the best option may be the $7,599 'All-Inclusive' ticket, which not only gets you admission to the game, but also a hotel for three nights and concert tickets for Friday or Saturday night. That is in addition to tailgates galore and transportation, which is a good deal considering that the game-day get-in price last year was $7,500. It is a good time to be a football and music fan!
This post is sponsored by TicketIQ