"A Message" - Kelela [YouTube Official Music Video]

Olivia Novik

by Olivia Novik

Published October 7, 2015



Produced by: Arca
Additional production: Boots

Taken from the forthcoming HALLUCINOGEN EP out May 5th, 2015.

Director Daniel Sannwald
Co-Directed by Animation Director Fantasista Utamaro
Director of Photography Jake Scott
Video Projections Imed Benameur

Stylist Georgia Pendlebury
Choreographer Clément Gyselinck
Hair Tomohiro Ohasi
Make Up Damian Garrozo

Producer Juliette Lambert
Produced by Slowdance
Post Production Studio Private

Line Producer Mélodie Buchris
1st Assistant Director Fabrice Jeandemange
Focus Puller David Reinhard
2 Ac Edit Roxanne Perrot

Key Grip José Gomes
Spark Victor Mermain
Spark Bazile Barniske
Desk Operator Philippe Amblard
Grip Cyril Muscat
Props Dimitri Theuriau

Animation Crew
Character Design Yusuke Kozaki
Animator Tetsuya Tatamitani, Misa Koyasu, Yasumi Ogura, Rapparu, Masanobu Hiraoka
Composite Director Yuichiro Saeki

Edit, Post Production and Special Effects Studio Private

Global Head of Video Danielle Bennison-Brown
Senior Video Commissioning Editor Jack Robinson
Head of Creative Bunny Kinney
Head of Branded Production Fiona Scott
Production Manager Tiwirayi Magwenzi
Associate Producer Declan Higgins
Production Coordinator Tom Ivin

Special Thanks
Golgotha, Management Artists, Narelle Dore and Studio Private

Kelela will release her first EP, Hallucinogen, on October 9, 2015. The six-track album follows her debut mixtape, Cut 4 Me, which was originally released in 2013 and re-released in a deluxe edition earlier this year.

"A Message" was the first music video from the EP to be released, and was directed by Daniel Sannwald, and co-directed by animation director Fantasista Utamaro.

The main producer behind the track is Arca, aka Alejandro Ghersi, a Venezuelan producer based in London. Arca has worked with Kayne West, Bjork, FKA Twigs. Additional production and writing work was provided by producer / songwriter BOOTS, aka Jordan Asher, who worked with Beyonce on her self-titled album.

Kelela described the song to Pitchfork:

"A Message" is one of the demos that came from those sessions and it speaks to the despair that I was experiencing at the time. The initial version of the song spilled out of us in about 25 minutes. Since then, it's been like a sculpture that I've come to and refined over time, adding a lyric here, refining a melody there, adding a bridge, etc. It's a process that is now finally complete with its release and I'm so happy that I finally get to share it with all of you.

On the Hallucinogen EP, Kelela also worked with producers including Kingdom, Nguzunguzu’s MA, and DJ Dahi.

Hallucinogen will be officially released on October 9. Preorder it on Amazon.

Source: iD's YouTube

Arca Boots Kelela
Electronic R&B-Soul
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