Music

"Advanced Falconry" - Mutual Benefit [YouTube Official Video]

Zumic Staff

by Zumic Staff

Published December 09, 2013

Mutual Benefit's Love's Crushing Diamond was originally released back in October, but it was just reissued by Other Music Recording Co. last week. Accompanying that reissue is this brand new video for standout album track "Advanced Falconry."

The clip deconstructs the distinctly American trope of the "Family Christmas Photo" -- an occasion that deploys nice clothes and forced smiles in the hopes of presenting one's family as an enviably wholesome unit. Mutual Benefit's Jordan Lee spoke to The New York Times about the video's concept:

“What I loved about this concept was that it stretches out this 15-second moment, documenting all the nuances in what was happening between these people. When everyone is pretending to be happy, you actually make the worst faces, and the slo-mo captures that. It becomes this really good metaphor to depict the space between realness and artificiality.”

The result is a brilliantly emotive music video that perfectly captures the bittersweet nature of Lee's music. On a side note, it's awesome that NYT interviewed Lee, who's gone from Bandcamp to next-big-thing arguably faster than any other indie musician has this year. Stream Love's Crushing Diamond and check out our review of Mutual Benefit's recent Brooklyn show.

Source: Other Music Recording Co. Official YouTube Channel
Via: The New York Times

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