Last night, Statik Selektah gave us "Alarm Clock," a vintage-sounding track off of his upcoming album, What Goes Around. "Alarm Clock" features robust verses from Ab-Soul, Jon Connor, and Logic.
The song's hook is an interpolation sampling Diana Ross & The Supreme's "The Happening." The original song was recorded in 1967 as the theme song for a film of the same name. While The Happening, the film, did poorly, "The Happening," the song, reached number one on the U.S. Billboard Hot 100.
Ab-Soul opens up the song with a maze of mind-boggling wordplay. Like most of Soul's verses, his part on "Alarm Clock" might require a read-through of the lyrics to pick up on all of his double and triple-entendres. Ab-Soul almost always brings a '90s flair with sharp wordplay, which is a rarity nowadays.
Jon Connor may not be quite as lyrical as his predecessor, but he delivers his verse with an unparalleled, fervent passion. The Aftermath emcee contributes to the old-school flavor of "Alarm Clock" by adding punch and grit.
Logic finishes up the song with a fantastic storytelling verse that gives a lot of insight into the Maryland rapper's childhood. He talks about his lack of a father figure and how hip hop icons helped to raise him. Logic adds meaningful depth, another quality that was seen more readily in hip hop during the 1990s.
This is the third single off of What Goes Around, following the Joey Bada$$ and Freddie Gibbs assisted "Carry On," and "The Imperial," which featured Action Bronson, Royce Da 5'9, and Black Thought. On all three tracks, Statik Selektah's retro production paves the way for high-quality verses at the hands of some of the best up-and-coming talent in rap.
What Goes Around comes out on August 19th. If you pre-order the album on iTunes, and email proof of purchase to [email protected], you'll receive a 6-song EP called 'Comes Around. You can also stream Statik's last album right here on Zumic.
For all of Statik Selektah music, news, and videos check out his Zumic artist page.