Punk rock icon Iggy Pop has shared a new music video for the song "American Valhalla" from his 2016 LP Post Pop Depression. The video premiered on NOWNESS, and you can watch above courtesy of their YouTube.
In the video, directed by Jamie-James Medina, we see black-and-white footage of Iggy superimposed over model Ruth Bell, as well as archival boxing footage. Medina spoke with NOWNESS about his inspiration behind making the video:
I love Iggy Pop and I’m a huge boxing fan. I was listening to "American Valhalla" and was reminded of this very low-key but classic fight between Dick Tiger and Gene Fullmer, which took place in Nigeria in 1963 and for whatever reason I found a connection there.
There is so much history in Iggy’s voice and that seems to be a theme throughout his new record—the contender or the survivor or the last man standing. Iggy remembers watching the fight, which is incredible.
For the album, Iggy worked with an impressive collection of younger musicians including Queens Of The Stone Age's Josh Homme and Dean Fertita, as well as Arctic Monkeys' Matt Helders. In the Song Exploder podcast, Pop and Homme spoke about what exactly "American Valhalla" means, and the process of writing and recording the song:
For Iggy Pop's latest music, news, and tour dates, check out his Zumic artist page.
Source: NOWNESS YouTube