Sir Paul McCartney has teamed up with many of music's biggest stars for his videos, but now he has taken it to the next level. He has teamed up with a robot, named Newman, for his new music video for the song "Appreciate." The song is the 7th track from his most recent release New. You can listen to the album here and watch the video above.
The synth pop video takes place in the year 3116. Newman is on patrol in a museum of humans (leading us to believe humans are extinct?) As Newman walks past the exhibits, he is suddenly drawn to one in particular. He sees Paul McCartney sitting on a stool holding his iconic Hofner bass guitar. Paul hits two notes on his guitar and comes to life as the song starts up. Newman reaches through the force field and pulls Paul out of his exhibition, then the fun begins. The two of them walk through the museum together as the other exhibits come to life. They dance together and trade guitar solos between them before everything goes back to the way it was. It's believed that robots don't have feelings, but there is a sense of loss as Newman is once again alone.
The video was directed by Andre Chocron and filmed in London. The robot was designed by Mervyn Millar and Ed Dimblebyas. As to how Paul got the idea for Newman, he said via the video YouTube description:
I woke up one morning with an image in my head of me standing with a large robot. I thought it might be something that could be used for the cover of my album NEW but instead the idea turned out to be for my music video for 'Appreciate'. Together with the people who had done the puppetry for the worldwide hit War Horse we developed the robot who became Newman.
Newman is joining McCartney on the Japanese leg of his stadium tour until the end of the month. You can find tour information as well as the latest news and music on his Zumic artist page.
Source: Paul McCartney YouTube Channel