Are You Ready for the Twitter Music App?

Miranda Barros

by Miranda Barros

Published March 18, 2013


After acquiring the music discovery service We Are Hunted last year, Twitter is using its technology to create a standalone music app called Twitter Music, CNET has discovered.

Supposedly, the app could be released on iOS as early as the end of this month. Twitter Music will suggest artists and songs to listen to based on various signals and will have the ability for personalization based on the accounts a user follows on Twitter. Songs will be streamed to the app through SoundCloud.

The new app acknowledges the role that music has played in attracting people to Twitter's service; millions of users flock to the site to get the latest updates and announcements straight from their musical artists' Twitter accounts. The TwitterMusic account itself has 2.3 million followers.

Once the app launches, users with Twitter accounts are invited to sign in so that they can begin receiving their personalized music recommendations. Non-Twitter users are free to use the app as well.

Twitter Music will have four tabs namely, "Suggested," "#NowPlaying," "Popular," and "Emerging." Clicking on the "Suggested" tab will list recommended songs based on the artists that a user is following and the artists that other people they follow are also following. Utilizing Twitter's hashtag system, the "#NowPlaying" tab will show links to songs tweeted with the #NowPlaying hashtag by people that a user follows. "Popular" will reveal songs that are trending on We Are Hunted, and the "Emerging" tab will take a look at rising artists.

While it may not be able to compete against more established and full-feature music apps such as Pandora or Spotify, Twitter Music opens up the opportunity for new relationships to form between successful musical artists and their fans.

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