In music, few come close to the marketing machine of the moniker Jay Z. Carrying the weight of their new single without the widespread name recognition, Baauer and Just Blaze do it right featuring Jay Z on "Higher." The song will be officially released August 13th, but 6 months ago Just Blaze put out a track on Soundcloud called "Just Blaze x Baauer 'HIGHER'" with Jay Z doing minimal vocals:
Another move to get people excited for the drop of "Higher" is a contest for tickets to the Electric Zoo festival on Randall's Island New York City over Labor Day weekend. Per the "Higher" website, here are the contest instructions:
1. Take a photo or video of something that represents “HIGHER” to you.
2. Tag it #higher813.
3. Share it on the social network of your choice (Instagram, Twitter, Vine, Facebook, etc).
Baauer, Just Blaze, and Jay Z. Let's see what happens August 13th.