Billboard Changes Hot 100 Formula To Include Youtube; "Harlem Shake" Debuts #1

Brad Bershad

by Brad Bershad

Published February 20, 2013


The world leader in identifying and ranking hit songs has long been Billboard.  This week they are updating their "Hot 100" formula to include youtube video hits for a song like Bauer's "Harlem Shake" that has inspired lots of user uploaded videos of ridiculous party behavior and really bad dancing.  That song will debut at #1 this week, which is reasonable considering that there's no doubting it's the #1 hit song right now.  Amazing that the song was released in May 2012 and debuted #1 in the charts in February of 2013.

From Billboard's Biz site:

Billboard is now incorporating all official videos on YouTube captured by Nielsen’s streaming measurement, including Vevo on YouTube, and user-generated clips that utilize authorized audio into the Hot 100 and the Hot 100 formula-based genre charts -- Hot Country Songs, Hot R&B/Hip-Hop Songs, R&B Songs, Rap Songs, Hot Latin Songs, Hot Rock Songs and Dance/Electronic Songs -- to further reflect the divergent platforms for music consumption in today’s world...

The inclusion of YouTube streaming data comes nearly one year after Billboard and Nielsen launched the On-Demand Songs chart and added streaming data from leading on-demand subscription services such as Spotify, Muve Music, Rhapsody, Slacker, Rdio and Xbox Music to its chart and tracking offerings.

Source: Billboard

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