Music

"That Black Bat Licorice" - Jack White [Official Interactive Music Video]

Brad Bershad

by Brad Bershad

Published February 18, 2015

Note: Does not work on most phones. Best viewed in Google Chrome and Apple Safari browers

Jack White has a new interactive music video for "That Black Bat Licorice" from his 2014 LP, Lazaretto. His website says, "Choose between three different experiences from a trio of different directors: James Blagden’s animated video, Jack’s live action video, or Brad Holland’s headbang video." Watch Jack White in action by holding "3" or a whole lotta headbanging by holding "B" on your keyboard. Check it out above.

White continues to push the envelope on creativity with this video, but it's certainly not for everyone. The default animated video is extremely weird, as is the Jack White video, which features George Washington's image pretty prominently. This music video is a playful way of delving into the angry psyche of the song. Unfortunately, there's no master cut available on YouTube so you need a computer or tablet and you've gotta interact if you want to see anything other than the animation.

Pick up Lazaretto now on Amazon (Vinyl, CD, MP3) and iTunes.

jack-white-that-black-bat-licorice-interactive-music-video

jack-white-that-black-bat-licorice-interactive-music-video-2015

Source: jackwhiteiii.com

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