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Bud Light Platinum names Justin Timberlake Creative Director

Catherine Eklund

by Catherine Eklund

Published February 7, 2013

Is there a new trend in the music business?

Less than a week after Blackberry named Alicia Keys their Global Creative Director, Bud Light Platinum announces Justin Timberlake as their Creative Director.

As a part of Anheuser-Busch, Timberlake will be responsible for the “creative, musical and cultural curation” of the brand. Justin Timberlake stated, “I’m looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well."

During this Sunday's 55th Grammy Awards the first of many Bud Light Platinum ads and promotions will appear featuring "Suit & Tie".

 

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Alicia Keys Justin Timberlake
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Business Dance-Electronic Pop R&B-Soul
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