For all you soulful, alternative rap loving listeners out there, the album stream of Mississippi's own Big K.R.I.T.'s upcoming album, Cadillactica, is now available on Spotify. The album is set to be released on November 11th but all K.R.I.T. fans have the pleasure of listening to the entire project before the date arrives. Once fans reach the last song on the album, they will have noticed that the soulful rapper took a different approach in creating this body of work.
With the album's promotional single, "Mt. Olympus," you may have thought Big K.R.I.T. would take an angrier, more aggressive approach for Cadillactica. The track featured the frustrated artist rapping quick-paced, angry lyrics at all his critics. Also, the track served as his response to Kendrick Lamar's infamous "Control" verse. However, the rest of the album features the rapper in a relaxed state, so clearly, he just had to get somethings off his chest.
The title, Cadillactica, refers to the cover of his debut album Live from the Underground which displays a Cadillac crash-landed into the ground. Big K.R.I.T. further explains the meaning and title of the concept album in a interview with Complex News. He stated:
Cadillactica in itself is literally my subconscious but I wanted to make a planet of it and give it a name. On this planet, life is a little bit obscure and it's about the journey in life from the beginning of life itself to finding life on the planet and how it unfolds and what people go through on this planet from being young and rambunctious to finding your purpose in life.
K.R.I.T. normally produces his own projects, but with this one, he was given assistance from Jim Jonsin, Alex da Kid, DJ Dahi, and Raphael Saadiq. The rapper took a breather on this album, allowing other producers to create the music while he focused on his lyrics. In an interview with KillerBoomBox TV, he stated:
I still ended up producing 70% of the album, but still giving up that much gave me the opportunity to take a deep breath and just create. It inspired me to get out of my comfort zone as a producer and I'm glad I did that because I never had that much relief creating and writing, and it's going to show on the album.
Cadillactica is reminiscent of the 1990s style of Atlanta group OutKast, who pioneered a soulful, southern sound. While K.R.I.T. maintains this smooth sound throughout the album, he threw a few curve balls at the listeners by incorporating a few songs with more commercial characteristics. The album's first single, "Pay Attention" featuring Rico Love, introduced the public to a radio-friendly K.R.I.T. That's not where it stops, though. Other songs such as "My Sub Pt. 3 (Big Bang)," "King of the South," and "Do You Love Me for Real" have great mainstream appeal.
As his music transitions to becoming more club-friendly, songs such as "Soul Food," "Angels," and the politically influenced, Lupe Fiasco-featuring "Lost Generation" show us that K.R.I.T. will always make sure he gets a certain message across to his listeners. In "Lost Generation," he raps, "I'm saying what I gotta / Cause the club songs ain't saving my partner." In "Angels," he talks about how his friend did not pray until he thought the world would end in 2012. He raps, "Natural disasters make us closer / My partner never prayed until he thought the world was over / 2012, December 1st, he called me in a panic / He heard a storm was coming and it might destroy the planet, dammit."
The southern rapper has created a world for those who love his soulful sound. His creativity, talent, and humility make him a favorite among fans and critics alike. The letters K-R-I-T stand for King Remembered In Time. With his distinctive sound and exemplary production abilities, he is well on his way to being a legendary artist and a staple figure in hip hop.
For more music, news, videos, and tour dates from Big K.R.I.T., visit his Zumic artist page.