Music

"The Chairman's Intent" - Action Bronson [YouTube Music Video]

Jacob Grossfeld

by Jacob Grossfeld

Published July 27, 2017

Action Bronson is a busy man. Last night, the rapper and food connoisseur turned TV personality announced via Instagram that his upcoming album, Blue Chips 7000, is scheduled to be released on August 25th. To capitalize on the exciting news, the Fuck, That's Delicious host unveiled a new single, titled "The Chairman's Intent," with an accompanying music video earlier today. Watch above.

The song, which is occasionally difficult to hear over the exaggerated sound effects in the film, is an energetic tune with colorful lyrics. The retro surf guitar-driven beat pairs well with Bronson's intense delivery and complements the Quentin Tarantino-esque vibe of the video, which is directed by Rik Cordero and features an assailing Bronson wreaking havoc on a cohort of gang members.

Publicist Biz 3 Publicity states that the clip incorporates "70's Kung Fu film techniques," and is a "spiritual sequel" to the music video for "The Symbol" which was released in 2012.

In June, the rapper released the first taste for Blue Chips 7000 with a short film for "Let Me Breathe", which combines an over-the-top music video with uproarious behind-the-scenes footage.

Pre-order a copy of Blue Chips 7000 on the artist's website. If you're feeling adventurous, check out the other pre-order options as well, which include a $5,000 private dinner with Mr. Baklava (Bronson) and a two night hotel stay in New York City.

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