On Monday night, select cities worldwide premiered a fifteen minute black and white film showcasing her Madgesty's collaboration with photographer Steven Klein. Fans in New York City, London, Los Angeles, Toronto, Berlin, and Paris came together in select locations revealed through twitter to watch what was known by the hashtag as #SecretProjectRevolution. You can watch the film above via Madonna's YouTube
I was able to make it to both NYC viewings; on the corner of 8th ave and 31st street at 10pm and at The Museum Of Modern Art at 11pm. There were huge crowds at both locations and once the film had started more curious onlookers had stopped to watch. At the first viewing many did not know what to expect. All that was known was the film would be projected onto the side of a building. The real curiosity lay with the subject matter and the message.
It was an intense, powerful, creative, engaging film. Madonna was the main character throughout and the message she was sending was that we are all equal. Stated multiple times was the idea that she wanted to start a revolution of love. As she narrated her message there were beautifully choreographed scenes of two separate VERY FLEXIBLE men dancing. There were scenes of violence and police brutality. There was even a scene that bordered on the line of eerie and disturbing that involved a man trapped in a cell. Music accompanied certain parts of the film but this was by no means a music video. Below are some reactions to the film from twitter fans:
Im not a Madonna fan. BUT that Steven Klein X Madonna #SecretProjectRevolution was MARVELOUS! It's not about pop/showbizness but of freedom!
— Franz Tatad (@proFRANZity) September 24, 2013
— Nina (@nibigermany) September 24, 2013
When the film had ended there was a loud applause and from my perspective many people had enjoyed it. I overheard from many in the crowd that they were leaving immediately to watch the 11pm viewing, as was I. There was a much larger crowd at the MOMA location and word had gotten out as to the content of the film. When the film started people once again had stopped talking to pay attention and passerby's paused to watch. For the second time there was a loud applause at the conclusion and I found crowds of fans expressing their opinions to each other. Whether people loved it or hated it there was no denying that it was a controversial piece and it showed that Madonna is still a major presence in today's entertainment industry.
According to Madonna's website, The film, plus bonus content, is available to the public for free download beginning September 24 at 9pm PST. After that time, anyone can download and unlock the secretprojectrevolution Bundle at this Bit Torrent page.
If you would like to find out more information about the project and ways to get involved check out the Secret Project Revolution official website.
For Madonna's latest music, news, and tour info, check out her Zumic artist page.