Only a few hours ago, Kid Ink released the moody video to "I Don't Care." The song features Detroit producer and singer Maejor Ali.
"I Don't Care" is a refreshing change in sound for Kid Ink, as the heavy club beats are replaced with ethereal and airy synthesizers, and a simple drum beat. The video is directed by Dan Centrone and is set in a recording studio which sees Kid Ink in the producer's chair smoking a cigar, and Maejor Ali in the sound booth singing. A cool, icy-blue wash over the film creates quite a somber ambience which matches the lyrical content. While both artists rap to the camera, cartoon pop-ups accent certain lyrical details in a simple, yet effective way to enhance the video.
Kid Ink's third album, My Own Lane, dropped in January this year and can be purchased from iTunes now. Be sure to stay tuned to his Zumic artist page for all the latest in music, news, and tour dates.
Source: Kid Ink YouTube Channel