The Weeknd has wasted little time in revealing a music video for the new track, "False Alarm." This comes just days after he revealed and released the video for a Daft Punk collaboration called "Starboy," the title track of his upcoming album.
The action-packed music video takes the viewer on bank heist where we try to escape amidst bullets and cops.
"False Alarm" supports the ongoing narrative that The Weeknd of old has been replaced by this new "Starboy" alter-ego — and it's more than just a change in hair style. In "False Alarm," Abęl Tesfaye sings a cautionary tale about a woman who is entrenched in a materialistic lifestyle. He details her exploits and how her love for high-end treasures makes her feelings shallow and fake, unlike past songs in which he glorified materialism and excess.
The song is also a bit of a departure musically, seeing him utilize a shrill dance-punk chorus as opposed to the usual smooth grooves found on his previous albums. The production here is unlike anything we heard on the hazy post-dub of Kiss Land or pop-oriented R&B of Beauty Behind the Madness.
Starboy is scheduled to released on November 25. It is now available for pre-order on Amazon.
For more music, news, and tour dates, check out The Weeknd's Zumic artist page.
Source: TheWeekndVEVO YouTube