YouTube made history this past Sunday when it held its inaugural Music Awards show, which honored a variety of musicians and featured performances from big names like Arcade Fire, Lady Gaga, Avicii, and Eminem. The show's creators describe it as "a celebration of music honoring the artists and songs that YouTube fans have turned into global hits over the past year." Comedian Reggie Watts and actor/musician Jason Schwartzman hosted the event, which took place at New York's Pier 36.
A number of artists and bands were honored during the show, and the awards were distributed in five categories. The nominees and winners were determined using a mixture of fan voting and a variety of YouTube data:
Video of the Year: Girls' Generation - I Got A Boy
Artist of the Year: Eminem
Response of the Year: Lindsey Stirling and Pentatonix - Radioactive (Imagine Dragons Cover)
YouTube Phenomenon: Taylor Swift - I Knew You Were Trouble
YouTube Breakthrough: Macklemore & Ryan Lewis
Innovation of the Year: DeStorm - See Me Standing
Nominations for the YouTube Music Awards were announced on October 21, 2013, and based on YouTube data over the last 12 months from September 2012, with nominees representing the artists and videos with the highest levels of YouTube fan engagement, including views, likes, shares, comments, and subscriptions. Fans were able to vote from October 21 through the start of the Awards by sharing official YTMA nomination videos across Google+, Twitter and Facebook.
Looking for the YTMA highlights? Check out the YouTube playlist below, which features the award announcements and the live music performed during the show. The artists included are Lady Gaga, Eminem, Arcade Fire, Avicii, Earl Sweatshirt & Tyler, the Creator, M.I.A., Lindsey Stirling, Macklemore & Ryan Lewis, DeStorm, and Girls' Generation.
Source: YouTube Spotlight channel