Beach Fossils' most recent album, Clash the Truth, saw them forsake their lo-fi sound in favor of glossier production. However, the video for lead single "Generational Synthetic" did not get the same sort of technological update.
Fuzzy, distorted and over-saturated, the video appears to feature the band's members clowning around on the streets of their native Brooklyn at night, but that's up for debate. Frontman Dustin Payseur's face is visible for a couple of split seconds, but everything else is a blur.
With lyrics that address the band's contemporaries as phonies, "Generational Synthetic" is quite peppy as far as depressing songs go, with jangly guitars and sunny harmonies acting as deceptively happy camouflage. Thanks to that, Payseur's resolution to "do it on my own now" seems a little more uplifting than it would on paper.
You can buy Clash the Truth from Captured Tracks.