“Get It” - B.o.B [SoundCloud Audio & Free Download]

Kara Bertoncini

by Kara Bertoncini

Published March 19, 2014

Sampling from Jimmy Cliff's 1969's "Many Rivers to Cross," B.o.B released a new self-produced song "Get It." The track uses a more soulful, auto-tuned version of Cliff's voice than found in the original recording accompanied with a church-like anthem beat. B.o.B's thought provoking lyrics are reminiscent of a more transparent, critically reflective tone commonly found in his pre-mainstream releases.

One has to wonder sometimes if B.o.B is really an undercover social activist for the American rapper and the working-class citizen. On "Get It," B.o.B is comfortable criticizing the political and resultingly limited status of African-American men and what society has bred them to become. He questions the hypocritical nature of his rapping career and the emotionally conflicting duality of his music success. While promoting endurance and tolerance to push past limitations, B.o.B's lyrics still mirror Cliff's "Many Rivers to Cross" themes of defeat and pessimism in being unable to fulfill one's potential in society.

"Get It" doesn't stray far from the vibe of B.o.B's current album Underground Luxury which featured similarly honest and raw lyrics about his ongoing battle with sustaining sanity and success.


Source: B.o.B's Official SoundCloud

Hip Hop Southern Rap
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