Eliot Van Buskirk of Evolver.fm interviewed Paul Joyce, the product manager of Google Play Music All Access, on what makes Google's new music subscription service different from all the others currently available. This is an important thing to talk about because streaming services all offer essentially the same music, so they need to differentiate themselves enough to draw customers to them from other services.
Joyce talked about "playing to Google's strengths":
"Google’s approach is that, with that as a given, what can we do to make things better? The first axis is, ‘Play to Google’s strengths’: cloud computing, cloud streaming, cloud storage, cloud infrastructure in general. And where you see that starting to create differentiation is that you can expand the bounds of the catalog. We combine our free, 20,000-song personal music locker with the full catalog."
He also talked about Google Play Music All Access being able to be used with iOS through official iOS and third party apps. Though his answer didn't make it seem like Google was really trying to start working with their main rival, Apple.
"It’s hard to comment on someone else’s app without seeing it and understanding what it does in detail. That said, our system really isn’t built or optimized for third-party apps right now...I don’t think we have religion on that one way or the other. We’ve just been very internally focused on trying to build the best app we possibly can."
He also talked about the dilemma of streaming rather than actually owning and collecting music, saying:
Solving the collection problem, for us, is about making it really easy to purchase and have your music in the locker — and with All Access, when you have access to everything, you can still add to your collection by saying, “Yes, this album, I want it in my collection.” Letting people keep collecting is definitely something we wanted to achieve with the new service.
You can read the full interview on Evolver.fm to learn more about Google Play Music All Access.