Following its demise in 2004, LA-based Priority Records has been resurrected by Capitol Music Group and Insurgency Music as part of a joint venture.
According to Billboard, the re-launched label will now be run by "Insurgency Music co-founder and electronic music veteran Michael Cohen," and will now be more geared towards "electronic and progressive urban music." The label was originally most notable for working with legendary West Coast hip-hop artists like N.W.A, Dr. Dre, Ice Cube, Snoop Dogg and Eazy-E.
With Priority's resurgence, Brooklyn-based producer Harry Fraud announced on his Twitter page that he will launch his own label, Surf School, as a partnership with Priority.
#SurfSchoolRecordings will be an independent label...Out partnership with Priority will allow us to reach everyone with the wave...Thank you
— Wave Child (@HarryFraud) July 22, 2013
Fraud also tweets that, "for the label, I am looking to create partnerships with other independent minded artists and release wavy music. Its not about signing people.” Nothing else has been shared pertaining to Surf School's first signing or first release. Harry Fraud even states he himself does "not have a record deal... yet." [Twitter.]
Priority officially starts August 13th with the release of "Higher" - Just Blaze and Baauer's "underground club track" that will feature Jay-Z. Billboard also reports that a video for "Higher" is currently in the works under the direction of Nabil Elderkin.