Jack White has been appointed 2013 Record Store Day ambassador. To commemorate his new role Third Man films has put up a comedic tour of United Record Pressing in Nashville. Check out the full video at Vimeo. White also issued a statement about the world today and how it is time to "wake up" the masses.
How can record shops (or any shop for that matter) compete with Netflix, TiVo, video games that take months to complete, cable, texting, the Internet, etc. etc? Getting out of your chair at home to experience something in the real world has started to become a rare occurrence, and to a lot of people, an unnecessary one. Why go to a bookstore and get a real book? You can just download it. Why talk to other human beings, discuss different authors, writing styles and influences? Just click your mouse. Well here's what they'll someday learn if they have a soul; there's no romance in a mouse click. There's no beauty in sitting for hours playing video games (anyone proud of that stop reading now and post your opinion in the nearest forum). The screen of an iPhone is convenient, but it’s no comparison to a 70mm showing of a film in a gorgeous theater. The Internet is two-dimensional…helpful and entertaining, but no replacement for face-to-face interaction with a human being.Let's wake each other up.
Record Store Day will be April 20th so visit your local independent record shop.