About a month ago, Jack White announced his sophomore solo album, Lazaretto, and detailed a vinyl edition of the record that included, among many other bells and whistles, a “lavish 40-page hard bound companion piece book full of lyrics, exclusive musical notations, photos and art from Lazaretto.” But if you think that's as deluxe as Lazaretto will get, think again. In the above video, White and Third Man Records cohort Ben Blackwell announce and gush about an "Ultra" edition of the album that includes a staggering amount of, as Blackwell aptly puts it, "tricks and chicanery." Read a detailed list of all of them below, courtesy of Third Man.
- 180 gram vinyl
- 2 vinyl-only hidden tracks hidden beneath the center labels
- 1 hidden track plays at 78 RPM, one plays at 45 RPM, making this a 3-speed record
- Side A plays from the inside out
- Dual-groove technology: plays an electric or acoustic intro for “Just One Drink” depending on where needle is dropped. The grooves meet for the body of the song.
- Matte finish on Side B, giving the appearance of an un-played 78 RPM record
- Both sides end with locked grooves
- Vinyl pressed in seldom-used flat-edged format
- Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record
- Absolutely zero compression used during recording, mixing and mastering
- Different running order from the CD/digital version
- LP utilizes some mixes different from those used on CD and digital version
After rattling off these features one by one, White reassures us that "You don't need a slide rule and compass to enjoy this album." What you do need is $20, which is cheap by Third Man standards, especially for deluxe (or ultra) editions, so we can't be too offended by White and Blackwell's nerdy pursuits.
Source: Third Man Records