Jay Z enjoying a fruit plate with NYC Mayor Michael Bloomberg
Jay Z may be "Big Pimpin', spending cheese" but he's not going to be eating any cheese for the next 3 weeks. The music industry mogul and rap star has posted the following message to his Life + Times website:
Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.
On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” every day. It was surprisingly easier on me than I thought…
Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!
So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…
Best of luck and health!
P.S. B is also joining me.
I will let my friend Marco explain the benefits of a plant based diet here.
Not much for us to add here. We commend Jay Z for making this a public issue. A vegan lifestyle may be difficult for some people to stick with, but there's no question that it's a responsible thing for the conservation of natural resources and the environment.