Katy Perry sheds her sugary sweet Teenage Dream tooth in the latest teaser video for upcoming single "Roar."
Set in a dark room with nothing but a flame and a blue wig, Katy sets her coveted blue wig on fire, leaving us in anticipation of her new musical direction. The video, titled "Roar - Burning Baby Blue," an example of simplistic genius, shows us Katy Perry is moving in a more mature direction than her Teenage Dream years.
The announcement of "Roar" comes only a few days after Perry launched a "Golden Truck" campaign in Los Angeles. Katy Perry took to the highways by way of semi tractor trailers to announce to fans that she will be releasing her third studio album entitled Prism, October 22nd. "Katy Perry • Prism • October • 22 • 13" was written on the sides of the gold semis. Confirming this via Twitter, Perry also asked fans to tweet her pictures of the truck promising retweets.
Katy Perry also revealed the album artwork for Prism below:
Let's hope Prism will live up to the record breaking and history making Teenage Dream with more than five number one singles!
"Roar" will be released August 12
Prism is due out October 22