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"Hello" Is It Me (and a beer) You're Looking For? - Lionel Richie In Tap King Commercial

Sandra Baptista

by Sandra Baptista

Published June 25, 2013

Oh man. It’s a hot day, and you want something cold and refreshing to drink. For the Aussie man, this usually means a good, draught beer. Lion, Australia’s largest beer brewer, has advertised to this universal craving hiring Creative Agency BMF to deliver this: a clever, cheesy and funny video featuring Lionel Richie singing his hit “Hello” before pouring a perfectly mellow cup of Tap King beer which he hands over to a, now, very happy man.

Men will be boys (excuse me, men), and sometimes all they need is a cold beer to make them cheerful, sensitive even... like Lionel Richie.

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