Oh man. It’s a hot day, and you want something cold and refreshing to drink. For the Aussie man, this usually means a good, draught beer. Lion, Australia’s largest beer brewer, has advertised to this universal craving hiring Creative Agency BMF to deliver this: a clever, cheesy and funny video featuring Lionel Richie singing his hit “Hello” before pouring a perfectly mellow cup of Tap King beer which he hands over to a, now, very happy man.
Men will be boys (excuse me, men), and sometimes all they need is a cold beer to make them cheerful, sensitive even... like Lionel Richie.