RiFF RAFF is the type of rapper whose wildly colorful references deserve to be given literal illustrations in music videos, and now it seems like he can finally afford to make that happen. Watch the zany video for his DJ Mustard-produced track, "How to be the Man," above.
Words can begin to describe how awesome it is to see RiFF RAFF's line "In my cup is Pink Panther" animated, along with many other very-literally-depicted lyrics (my personal favorite being his "drop top six," AKA BMW 6-series, bearing a hand-drawn "6" on its side). Not every line gets this treatment -- including, sadly, "Rap game Uncle Ben, Pullin’ rice out the oven" -- but the video's supporting cast of children, scantily-clad models, a miniature husky and a baby are more than enough to carry the video. Special shout-out to the kid who attempts to rap along with the chorus while rocking a sno-cone-stained chin.
Accompanying the "How to be the Man" video is another exciting bit of RiFF RAFF news: his debut album finally has an official release date! NEON iCON will be released on June 24th via Mad Decent, and will feature Mac Miller, Dirty Projectors' Amber Coffman, Childish Gambino, Slim Thug, Paul Wall, Mike Posner, Diplo, DJ Mustard, Harry Fraud, and DJA. Preorder the album from RiFF RAFF's official website, and you'll also receive the bonus tracks "2 GiRLS ONE PiPE" and "TROPiCAL VACATiON."
Head over to RiFF RAFF's Zumic artist page for more of his music, videos and news.
Source: JodyHighRoller YouTube