One of this year’s summer radio hits is French Montana’s “Unforgettable” featuring Swae Lee of Rae Sremmurd. Check out the music video above, courtesy of French’s VEVO YouTube account.
The song is built on an infectious reggaeton beat and Swae Lee’s emotional vocal on the chorus. In addition to French and Swae, the music video features local dancers where it was shot in the African nation of Uganda. You can see the Ugandan black, red, and yellow flag in the video.
In an Instagram post, French Montana talked about the story behind the visuals and his personal family history moving from Morocco to the USA as a child:
The picture of my mother and father at their wedding in Africa is my favorite picture. It’s unforgettable for so many reasons since it was the same year I was born and the same year my father was incarcerated for unfortunate circumstances. He named me from jail. After he was released, we were granted US visas and in 1996 I went on my first plane to go to America. I didn’t know any English. It was tough because I thought we were moving into the high rises of NYC, but we ended up in the back streets of the South Bronx lol. It was still better than back home in Morocco, but my father had a hard time and wanted to move back. My mother knew we couldn’t because there weren’t any opportunities there and she sacrificed a lot for us to survive in the states. We were on welfare and she worked overtime to keep us fed, clothed and a roof over our heads. I promised my mother that I would hustle and make my accomplishments unforgettable once I found my opportunity. I want other people who might be struggling to know that the sky is not the limit… You can do unforgettable things, so I present to you my single "Unforgettable". Feat @swaelee
The song was the first single released from Montana’s Jungle Rules album, which is now available on Amazon.
For more, check out French Montana’s Zumic artist page.