In this two-part video directed by DRE Films, Mississippi rapper Big K.R.I.T. unleashes some of the dankest, fattest bass you've ever heard. Both of the cuts featured in the above video are from his acclaimed 2014 release, Cadillactica.
The First song, "My Sub Pt. 3 (Big Bang)" chronicles the exciting feeling of finally getting a pair of 15" subwoofers in the back of his ride, while the second song features BIG K.R.I.T. rapping in front of a flaming car, proclaiming that he is "King Of The South." In the first video, he is worshipping the car but in the second one, he is destroying it.
Big K.R.I.T.'s swift flow fits beautifully over the booming mix. The production aesthetic is described in the lyrics of the "My Sub Pt. 3 (Big Bang)" ("first the boomin' voice then the bass crack, 808") which screams authentic southern rap. "King of the South" features a slightly different palette, relying more on ethereal, arpeggiated synths to supply gravity to KRIT's grand statement, while the minimalist backing vocal samples serve as added counterpoint. Visually, this video is a little dull, but it provides ample context for the tunes which are the real kings here.
For more BIG K.R.I.T. news and tour dates, check out his Zumic artist page.
Source: WORLDSTARHIPHOP YouTube Channel