Last Friday Drake dropped a music video for his new single, "Nice for What," just in time for weekend partying, and it was an instant hit.
The song features audio clips from Big Freedia, Letitia Wright, and a catchy chorus taken from Lauryn Hill’s 1999 hit “Ex Factor." Those lyrics express the frustration and disappointment in being let down in a relationship, as Hill repeats the lines, "Cry for me, cry for me, you said you'd die for me / Give to me, give to me, why won't you live for me?"
Drake responds to Lauryn Hill 's cry by acknowledging the hard work that women put into their career, family, and relationships — "You know dark days, you know hard times / Doin' overtime for the last month." His lyrics break down the expectation that women must maintain a level of niceness through all of their struggles saying, "You gotta be nice for what?" He encourages women to take nights for themselves, dress up, show off, and "hit the club" with their friends.
The video is driven by a fleet of phenomenal female artists and actors, including Olivia Wilde, Tracee Ellis Ross, Tiffany Haddish, Yara Shahidi, and Zoe Saldanaper. Each actress is performing a different skill such as studying at Harvard, drag racing, taking care of children, sitting on thrones, or running a male-dominated business meeting. Filmed with the camera angled up at the actresses, the perspective makes the women appear as though they are towering over the viewers.
For more, check out Drake's Zumic artist page.