"Pay Attention" - Big K.R.I.T. ft Rico Love [YouTube Official Music Video + Lyrics]

Sebastien Francois

by Sebastien Francois

Published October 16, 2014

On July 28th, Mississippi rapper Big K.R.I.T. released "Pay Attention," the first single to his upcoming sophomore album, Cadillactica. Now, he's released a music video for the track. The song features songwriter / producer Rico Love and is produced by Jim Jonsin. Cadillactica will be released on November 11th.

Normally, K.R.I.T. produces his own music. He has been releasing self-produced mixtapes for years, but he decided to switch gears for this project. He spoke about the change in an interview with Respect Magazine:

I was used to producing my own records and singing my own hooks, and it was out of necessity at first in my career because I couldn’t afford to pay for beats and I didn’t have anybody to sing on the hooks. At this point of my career, I want to create and write in a manner where I can always take it to the next level.

With Rico Love's smooth vocals, K.R.I.T. may receive more mainstream appeal with this modern, R&B-driven sound. His underground days may be coming to an end.

Pre-order Cadillactica on Amazon. For more music, news, videos, and tour dates from Big K.R.I.T., visit his Zumic artist page.


Source: Big KRIT VEVO YouTube Channel

Big K.R.I.T.
Southern Rap
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