News

Prince Charging Fans $1.77 to View "Screwdriver" Video

Catherine Eklund

by Catherine Eklund

Published February 11, 2013

Prince-Screwdriver

After making an appearance at the 55th Annual Grammy Awards and handing the Record of the Year Award to Gotye, Prince revealed a new music video for his single "Screwdriver" today. If you are willing to fork over $1.77 you can watch the music video on his website.

Is this an attempt to save the record label industry? Could this be a trend we will see in the industry over the next few months? Only time will tell. When most artists let their fans access new music for free on Youtube, how many people are going to be willing to pay $1.77 every time a new video comes out?

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