BitTorrent, the file downloading website, is trying to gain a foothold in the music world and find a way to promote itself as the choice website for music distribution.
Now the company is trying to meet its goal by teaming up with legendary rap group Public Enemy, who will use the platform to distribute and promote their newest track "Get Up, Stand Up" to the websites 170 million monthly users, as well as allow users to make their own track sampling Public Enemy. The download bundle contains a free Public Enemy single, video content and 37 multitracks for fans to mix.
Fans are then encouraged to submit mixed tracks to Public Enemy, who will choose the best one, have it produced properly and release it. The deadline for entry is July 18, 2013. The prizes are:
1st Prize: One amazing remix will get released by Public Enemy. Its creator will get equipment from Blue Mics, Native Instruments, plus Public Enemy swag.
2nd Prize: 3 remixers will win equipment from Blue Mics and Native Instruments, plus merch from Public Enemy.
3rd Prize: 5 remixers will win Public Enemy merchandise, and a feature in BitTorrent.
While some big artists choose to stream music on a site like Spotify, smaller bands, especially ones that sample other tracks, can have a hard time distributing material legally and efficiently. One of Public Enemy's managers said in an interview with TechCrunch that they decided to go with BitTorrent because it was the one of the only models that coupled well with large file downloads. BitTorrent downloading works in a different way than most sites, so it actually allows individuals to download faster when more people are downloading. Check out how BitTorrent works here.
He went on to say, “Streaming is great but we believe in retaining files too ... As more and more fans are herded into accessing media but never retaining it, it is important in many cases for fans to have access to the files they have gotten the right to download. [And] it is the best case scenario when doing a remix. Having an acapella is good, have the ability to access more of the music is great, the full multitrack is usually not an option, we wanted to make it an option for this remix."
Public Enemy is the most mainstream artist the site has worked with, but they say they are working with all managers, according to TechCrunch.
Download the Public Enemy Bundle here and keep an eye on BitTorrent in the future. While it is unlikely that Billboard 100 artists will use it anytime soon, it may be a great new outlet for upcoming rappers and DJ's.