Less than a week after dropping their album Unbreakable, New Years Day released a bloody new music video for their song "Shut up." The video premiered in the middle of a two-hour live chat hosted on YouTube, giving fans the opportunity to interact with the band before and after the release.
The video pays tribute to the horror classic American Psycho and it is not for the faint of heart. A recreation of the famous ax murder scene, featuring the actual ax from the film, is coupled with lead singer Ash Costello's signature style of macabre perversion. Together, they create a visceral thrill ride that fits perfectly with the song's "twisted and dirty" themes. "Shut Up" utilizes electronic elements, wailing guitar, and Costello's brazen yet sweet voice to create a manic anthem of empowerment and attitude.
A slasher movie-themed music video comes as no surprise from a band that has always played with gothic imagery and pop-culture references. Costello explained how it came together, in a press release:
When we recorded the song "Shut Up" I knew right then and there, on that day, straight away, what I wanted to do if we were ever to make a music video for it. It came to me immediately. So when the time came and "Shut Up" was chosen for a music video, I was thrilled because it meant that I’d get to make my vision come to life, which was to recreate one of my favorite horror movies of all time, American Psycho.
This is not the first time the band has recreated a movie in their own image. Their 2017 video for "Gangsta" presented some very blatant parallels to Suicide Squad and their 2016 video for "I'm About to Break You" draws from Mad Max: Fury Road.
Unbreakable is available on CD and vinyl at Amazon.
For more music, news, and tour dates check out New Years Day's artist page.