Sony recently launched a new app, Album of the Day, which they hope will boost iTunes music sales. The app was originally created by Sony Music Germany and allows users to receive discounts everyday on a different artist's album. These aren't just new records Sony is trying to promote, but hit records from artists like Justin Timberlake and classic records like Bruce Springsteen's Born to Run. The app encourages users to act fast because each discount only lasts twenty-four hours. At the same time, customers will have the chance to preview certain tracks from the album before they buy it to make sure they like the record. If you decide to buy the discounted album, it downloads straight to your iTunes library and you are also given the chance to share your finding through several social media platforms.
“We appreciate that music fans today consume their music in a myriad of ways,” says Adam Block, President of Sony Music’s Legacy Recordings. “Sony Music remains committed to making the consumer experience as easy and enjoyable as possible for them wherever and whenever they choose. The Album of the Day App offers a great new deal on a featured album every day by top artists, giving fans the opportunity to download their favorite music directly from the app.”
If you download the app today you can buy Carrie Underwood's album Some Hearts for forty percent off its original price. On the app you can see the albums offered over the past five days which currently feature Britney Spears, One Direction, Pearl Jam, and the Fugees. Each of these albums was being sold for only $5.99 through the app on iTunes.
If you buy your records exclusively through iTunes, this a good deal. The app allows you to buy albums from Sony musicians up to 50% and the app itself is free. Personally I will stick to buying hard-copies of records and using Spotify, but props to Sony for trying something new.
Album of the Day app is now available on iPhone, iPad, and iPod touch with an iOS of 7.0 or higher. You can download the app exclusively on iTunes.