Rae Sremmurd kick off 2015 on an ambitious note, as they release the first major hip hop album of the year. SremmLife hit stores on January 6th and you can stream it right above, via Spotify.
Brothers Swae Lee (19 years old) and Slim Jimmy (21 years old) don't seem like the type to stress about the expectations of their debut album. StremmLife certainly reflects their carefree and confident demeanor, with catchy bangers and club hits abound.
The young Mississippi natives first rose to fame this summer when their ubiquitous single, "No Flex Zone" saw remix after remix from the likes of Juicy J, Pusha T, and Nicki Minaj. The follow-up single, "No Type" proves to be a more subdued banger but it bumps just as heavily.
As the first artists to come out of Mike Will Made It's new imprint label, Ear Drummers, Rae Sremmurd (which is Ear Drummers spelled backwards) is already backed by one of hip hop's biggest hit-makers. In addition to Mike Will, who produced all but two tracks, the legendary MC Nas has also given the album his own stamp of approval via twitter.
Grab this album. SremmLife by Rae Sremmurd... Shout out Mike Will! http://t.co/0CeWTBBV70
— Nasir Jones (@Nas) January 6, 2015
A lot of songs on this album will easily embed themselves in your brain for weeks on end with their pervasive three-worded hooks (see tracks like "Lit Like Bic," "Up Like Trump," and the Nicki-Minaj-assisted, "Throw Sum Mo"). Even Kendrick Lamar can't escape the mumbled hooks of "Unlock The Swag."
Unlock duh Shwag, Shwaa Unlock.
— Kendrick Lamar (@kendricklamar) January 6, 2015
Other tracks are instantly quotable, as they're taken straight from the hashtags of Instagram. #ThisCouldBeUsButYouPlaying is one of those phrases you'll see all over social media and these boys have effortlessly turned it into an auto-tuned hook. Some of the album's highlights include the flamboyant "My X," my personal favorite, "YNO" which enlists the help of seasoned rapper Big Sean, and the unexpectedly sweet banger, "Safe Sex Pay Checks."
While SremmLife isn't the greatest thing to ever come out of hip hop, it's a cool album to start the year off and a worthy debut for two creative young brothers who just came onto the scene.
Keep up with Rae Sremmurd's latest music, news, and tour dates on their Zumic artist page.