Music

"Survival" - Eminem ft Skylar Grey [YouTube Call Of Duty Trailer & Full Soundcloud Stream]

Patrick Lyons

by Patrick Lyons

Published August 14, 2013

What could be a better setting for an angrier-than-ever Eminem song than a war-torn CGI landscape? Probably nothing.

Just as his uplifting call-to-arms "Not Afraid" was brilliantly chosen to soundtrack the 2010 NBA Finals, Eminem again reveals himself to be a savvy marketer by premiering "Survival" via a Call of Duty commercial.

"Survival" seems tailor-made for tie-ins, abound with lyrical clichés ("survival of the fittest," "it ain't over 'til I say it's over," and "winner takes all") that could accompany anything marketed to competitive teenage boys, who have always been Eminem's main demographic.

Though Jay Z may still be hip hop's king of corporate sponsorship, Eminem certainly gives him a run for his money with "Survival," which will be featured on the soundtrack of Call of Duty: Ghosts, out November 5th.

Hear the song's full version, from Eminem's upcoming album, below.

eminem-survival-call-of-duty

Via: Spin

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