Tampa-based indie pop act Merchandise released their third full-length album, After The End, August 25th. Today, they released a music video for the song, "Telephone," which you can watch above.
The video is trippy and odd, but in a great way. It begins with an image of a rotary phone melting away into nothingness, before beginning a story of three men in a '50s style movie. Overlaid over the top are the members of the band, colored brightly, playing their instruments. The clip includes kaleidoscope effects, flashing colors, and moving screens, all over the top of the main story. It's a psychedelic and surreal experience, and the groovy song provides the perfect soundtrack.
For the latest on Merchandise, including news, music, and upcoming tour dates head over to their Zumic artist page.
Source: Merchandise YouTube Channel