Never one to be tied down by traditional ways, Jack White and his newest outfit The Dead Weather announced their plans to turn the concept of an album release on its head. Instead of releasing a full album and then putting out singles, they plan to release two-song single records through the Third Man Vault subscription service.
Teasing the upcoming single "Open Up (That's Enough)" on Soundcloud, Third Man Records says "Open Up" and "Rough Detective," the songs on the 7" single, "are unlike anything else the band has ever done and are both ample reminders of the ferocity of this motley collection of low-lifes, grifters and ne'er-do-wells."
The post goes on to make a point that there are no other ways to hear the songs. "This 7" will ONLY be available via Vault subscription. No other 7" of these songs will be made." Digital versions of the singles will be made available following the release of the physical copies.
To sweeten the deal, the subscriber package includes a high definition live DVD of the Raconteur's performance at Nashville's Ryman Auditorium in September 2011.
The overarching plan is to release several more singles via the Vault subscriptions through 2015, finally leading up to the collected album of all of the singles. This will be The Dead Weather's first studio album since 2010's Sea of Cowards, but subscribers will have a gradual early listen for the next year.
The 7" record itself is something of a spectacle: "The whole thing is pressed on striking yellow jacket vinyl and coupled with a custom glue-pocket picture sleeve, a slight shift from the Vault's usual die-cut company sleeves."
The attention to detail is unsurprising given White's devotion to experimental vinyl creation, like the "triple-decker" record, a CrackerJack prize-style release, seen here:
While the released audio for "Open Up (That's Enough)", which can be streamed above is only a thirty second clip, the full single will likely be available in the near future.
Subscribe the the Third Man Vault service at their website.
Source: Third Man Records' Soundcloud page
Via: Consequence of Sound