Music

"The Eat" - Alpha Consumer [YouTube Official Music Video]

Evan Petersen

by Evan Petersen

Published July 25, 2013

Minneapolis' Alpha Consumer just released the new video for "The Eat," a Devo-esque romp through unabashed consumption. Between the dancers trapped in sheets, the gun-eating clown, and the 1950s stock footage, director Chuck Statler draws you into the over-the-top sphere of the song.

Statler is also notable for his contributions to rock video in the pre-MTV era, having worked with Madness, Elvis Costello, and Devo.

And, as Spin points out:

Note well: Alpha Consumer's Jeremy Ylvisaker, a vet of Andrew Bird's band, also plays alongside Dosh in another MPLS quasi-supergroup, the mighty Cloak Ox, and bassist Mike Lewis is a member of Bon Iver.

Check it out above and hear more of their stuff here. It's good news.

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