For the first time, Bob Marley has entered the Top 10 on Billboard's Social 50 Chart.
Unfamiliar with the Social 50? The Social 50 chart uses the following social media websites – YouTube, Vevo, Twitter, Facebook, Soundcloud, Instagram, Myspace, and Wikipedia – to rank the most popular artists. According to Billboard, the ranks are measured by blending "weekly additions of friends/fans/followers along with artist page views, song plays and reactions," which are compiled by Next Big Sound, a music analytics company.
Bob Marley jumped this week from No.34 to No.9 on the Social 50 thanks to a new partnership with ESPN.
ESPN began showcasing the late Reggae god's music across all of their programming in July, causing the jump in the charts. In addition, the sports network will use Marley's music in their upcoming X-Games programming. Prior to hitting the Top 10, Bob Marley's highest ranking was at No.12 in June of 2011.
Along with Michael Jackson (61 million Facebook fans), Bob Marley has one of the largest posthumous followings with 44 million Facebook fans. According to Next Big Sound, Marley experienced a 75% audience increase on Facebook with 534,000 new fans, and a 14% growth on Twitter accumulating 11,000 new followers, for the charting week ending July 14.
In other Social 50 chart news, Jay Z reentered at No.40 due to his impromptu Twitter Q&A Monday, July 8, promoting the release of his latest album Magna Carter...Holy Grail. Britney Spears also rose from No.22 to No.8 following the release of her single "Ooh La Lah," for the first time since April.
Social 50's Top 10
1. Justin Bieber
2. Miley Cyrus
4. Taylor Swift
6. Jennifer Lopez
7. Justin Timberlake
8. Britney Spears
9. Bob Marley
10. One Direction