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Will.i.am Takes Legal Action Against Pharrell's 'i am OTHER' Brand

Derek Kademian

by Derek Kademian

Published June 27, 2013

will.i.am-legal-action-pharrell-i-am-other-brand

Producer, songwriter, and singer Will.i.am is taking legal action against Pharrell over his new creative brand 'i am OTHER'.

Former Black Eyed Peas frontman claims that he owns the copyright to the "I am" phrase stating that Pharrell's is "confusingly similar". According to Rolling Stone, Will.i.am argues that Pharrell would use his "i am OTHER" logo on clothing and other items, creating this confusion. The document reads, "The registration of the mark...is likely to dilute the I AM mark and the WILL.I.AM mark,"

In a statement to Rolling Stone, Pharrell responded to the situation:

"I am disappointed that Will, a fellow artist, would file a case against me. I am someone who likes to talk things out and, in fact, I attempted to do just that on many occasions. I am surprised in how this is being handled and I am confident that Will's trademark claims will ultimately be found to be as meritless and ridiculous as I do."

Via: Rolling Stone

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