There is absolutely nothing mediocre about this video directed by Director X. You got the picturesque backdrop of Rio de Janeiro, T.I. and Iggy Azalea spitting killer raps in the alleyways of Brazil, and a parade of Brazilian belles flaunting their more-than-mediocre bodies.
T.I. ft Iggy Azalea "No Mediocre" Official Music Video
T.I. ft Iggy Azalea "No Mediocre" Music Video Behind The Scenes
This new single "No Mediocre," produced by DJ Mustard, is a "get-your-shit-together type of record" aimed at "uplifting" women. T.I., who was as eloquent as ever, told MTV exactly what his objective was for his new single.
It’s denouncing mediocrity, man; all things sub-standard or below average or even moderately average should be set aside, man, and I think it starts internally. You must first have confidence and security within yourself, it goes from the heart, to the mind and then it is conveyed through your actions and your presentation of yourself... Every person knows what their strengths are, so showcase your strengths and not your weaknesses so much.
Rest assured, T.I's upcoming album, Paperwork, will be released in September so stay tuned to T.I.'s Zumic artist page for all the news and details.
Source: TIVEVO YouTube