Arcade Fire's enigmatic Reflektor campaign was apparently just the beginning of their self-promotion. For their first TV appearance in support of the new record, the band performed on Saturday Night Live, including the titular single "Reflektor" and a brand new song called "Afterlife." After SNL, NBC aired Arcade Fire's half-hour concert special featuring a slew of celebrity guest stars, including James Franco, Bono, and Ben Stiller. You can watch it right here.
Check out their SNL performances, including a sketch in which Tina Fey has to guess whether someone is a new cast member, or in Arcade Fire. It's pretty hilarious.