"Never Meant" - American Football [YouTube Official Music Video]

After disbanding in 2000 and getting back together this year, indie emo rock band American Football have relaunched their self-titled album which includes the original nine tracks from the 1999 release and 10 additional unheard demos and live recordings.

Their song "Never Meant" is sure to pull at your heart strings as the video, released today, is shot beautifully and in a very naturalistic way. The video explores the journey of a chance meeting developing into what seems to be true love, only to be left broken at the end.

The motif of polaroids throughout the video symbolize the snapshot moments in our lives and how memories are forever. The love lost expressed through the melancholic melody and lamenting lyrics further exemplify that some things are "never meant" to be.

To purchase the deluxe album featuring "Never Meant," head to iTunes.

Source: Polyvinyl Records YouTube Channel