Music

"LOYALTY." - Kendrick Lamar ft Rihanna [YouTube Music Video]

Jacob Grossfeld

by Jacob Grossfeld

Published July 28, 2017

Kendrick Lamar has unveiled an intriguing clip for the melodic triumph "LOYALTY." The film features a stylish Rihanna and follows video releases for fellow DAMN. songs "ELEMENT.," "DNA.," and "HUMBLE." Watch above.

The song exhibits a tight chemistry between Lamar and Rihanna, with delicate vocal interplay and a downtempo groove that glides underneath an augmented vocal sample of Bruno Mars' "24K Magic." The lyrics acknowledge temptation, question internal allegiances, and eventually urge a religious commitment to God. The duo raps, "Anybody you would slide for? Anybody you would die for? That's what God for."

Embracing the lyrical nods to loyal communion, the video depicts a series of precarious situations that test the relationship between Lamar and Rihanna. In one instance, Lamar fights to protect Rihanna, while in a surreal scene Lamar holds Rihanna's hand as she hangs over the side of a building. Under the direction of Dave Meyers and The Little Homies (also behind the "HUMBLE." video), the clip thrives on its captivating visuals.

Order a copy of DAMN. on Amazon.

For more, check out Kendrick Lamar's Zumic Artist Page.

1
614
artists
Kendrick Lamar Rihanna
genres
Hip Hop
сomments
Send Feedback

Hand-Picked Music for Your Taste

Follow artists, discover new music, and personalize your music experience.
JOIN US
Registration and login will only work if you allow cookies. Please check your settings and try again.

OK
Web Analytics