The Gorillaz have officially returned to the spotlight, dropping a video for the single "Humility," giving listeners a taste of the renowned virtual band's upcoming album The Now Now.
As a song, "Humility" offers catchy melodies, tasteful guitar fills (courtesy of legendary jazz artist George Benson), and soothing synth lines that support the track's sunny nature. After a harmonious bridge, all of the tune's elements mix together in a tranquil conclusion that won't fail to bring a smile to your face. The single from Gorillaz is reminiscent of the group's earlier work "On Melancholy Hill" from their 2010 album Plastic Beach, showcasing electronic-pop sensibilities and memorable lyrics.
Gorillaz music mastermind Damon Albarn expressed his ideas for the new record in an interview with Zane Lowe on Apple Music's Beats Radio: "I thought I should make a record where I'm just singing for once... It's pretty much just me singing, very sort of in the world of 2-D but kind of come out and he's singing very expressively... I feel really really good about it."
Directed by the group's co-founder and animator, Jamie Hewlett, the video projects fictional frontman 2-D embarking on a humorous rollerblading adventure through Venice Beach. Featuring a hilarious Jack Black cameo, the video is currently trending on social media with over 18 million views on YouTube in less than a week.
However, despite the positive vibes the song possesses, there is controversy and confusion brewing among fans regarding the abrupt introduction of a new animated member in the video. Additionally, the band's lovably quirky and satanic bassist Murdoc is currently serving jail time for "smuggling" as revealed to Noisey. The newcomer, Ace, will act as a temporary replacement. This news has led many fans to protest for Murdoc's freedom, including an online petition on Change.org.
Ultimately, this latest effort from the Gorillaz shows promise for their sixth album, as other recent singles such as "Sorcerez" and "Lake Zurich" prove that the band is just as musically diverse and ambitious as ever.
The Now Now is set for release on June 29, 2018. Pick it up on Amazon.
For more music, news, and tour dates, check out the Gorillaz' Zumic artist page.